Smirnoff
LGBTQ+ campaign branding playbook, content creation, and experiential
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PLAYBOOK
![Smirnoff_playbook_overview.png](https://images.squarespace-cdn.com/content/v1/65a17648add921186a8a2f43/1705080396573-ZFFWYZ24EF0GR1WVOYNC/Smirnoff_playbook_overview.png)
ORGANIC SOCIAL
PRODUCT PHOTOGRAPHY
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SOCIAL SNIPPETS
EDITORIAL + SOCIAL CONTENT
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ART DIRECTION
CAMPAIGN
DESIGN
DIGITAL
EXPERIENTIAL
POST-PRODUCTION
SOCIAL
Studio & Lifestyle Photography by Paul Quitoriano
Styling by Jacqui Jacques
Models by The Phluid Project
Video & Editing Aaron Bernstein
Social Agency VMLYR
Talent by Star Power
Experiential Production by NVE
Creative & Strategy Agency The Mixx