Plant Local is an initiative created by Adkins Arboretum furthering its conservation mission to restore and enhance the native landscapes of the Chesapeake Bay region. Plant Local builds upon the community sustainability movement and embraces a broad vision to restore natural systems for a healthier environment.
The logotype is a visual play on words, the asterisk implies a call to action (“to plant”) while the brackets represent a localized region (“here”). The secondary graphic extends the visual identity and serves as a signifier for promotional products and materials associated with the campagin. The stationery, website design and signage compliment the existing logotype and marketing material for Adkins Arboretum.